The philosophy of the Marketing program is to develop innovative marketers who understand consumer needs and can create value in competitive business environments. Our curriculum integrates marketing theory with practical skills in digital marketing, brand management, and market analysis to prepare students for dynamic marketing careers.
We emphasize data-driven decision making, creative problem-solving, and ethical marketing practices. The program aims to produce graduates who can develop effective marketing strategies, build strong brands, and drive business growth in both local and global markets.
— Seth Godin
Objectives Admission Requirement| (UTME) | |
|---|---|
| Minimum of five credits at Ordinary Level in GCE, SSCE, or equivalent examinations. Credits must include English Language, Mathematics, Economics, and two other subjects. Combinations from WAEC/NECO at not more than two sittings are acceptable. | |
| UTME subjects: English Language, Mathematics, Economics, and any other Social Science or Arts subject | |
| Successful completion of Obong University's post-UTME screening and interview |
| Direct Entry | |
|---|---|
| Two Advanced Level Passes in Economics, Business Management, Accounting or related subjects plus credits at Ordinary Level as specified above | |
| Diploma in Marketing, Business Administration or related fields with minimum Upper Credit | |
| NCE with merit in relevant disciplines |
